TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the platform revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale rollout. This shift aligns with a increase in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A large amount of this content is classified as “AI slop”, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to informative clips, and we want to provide users the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, more than 100 mn media items are added to the app daily, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of artificial media they view by opening the content preference feature in the platform and picking AI-made media. Other topics that currently be modified under the filter encompass news, fashion, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules oblige content makers to tag convincing artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
Furthermore, the platform will from now on attach an “AI-made” label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The platform is furthermore launching a $2 million awareness program for experts and organizations to develop educational content about using AI responsibly. This initiative will benefit charitable organizations dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, amid controversy over plans to cut jobs for hundreds of review team members in Britain. It is planning to cut a significant number of roles in its trust and safety team in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by staff. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
